Who Needs a Website
Today, virtually all organizations and professionals need a website. Most use it as a credibility builder – a reference point. However, increasingly web marketing is moving to the forefront. It takes a different mindset than popular just a few years ago.
SEO is a myth for most. No longer are people waiting for SEO to move them to page 1. That is a myth for most. There are new and important ways to use web marketing without day dreaming or waiting for the Social Media breakthrough to produce more leads and inquiries. Link basics no longer need to be confusing as straightforward thinking will lead to straight forward solutions.
Use the new analytical tools. First off, use the new analytical tools to see where you can improve. Then follow a basic web marketing plan that is tailored for your own needs and reality. One of the easiest areas to overlook is visual appeal. If you listen to the geeks and guru’s you may not think it matters – but it does.
Start with a good web marketing plan. The new web marketing plan follows the same guidelines that all planning disciplines call for. We use Mind Meister to organize most of the websites we do these days. The old days of starting with code and a cute look are long gone.
Keep Social Network Marketing (SNM) in perspective. Unless you have a great deal of time and a solid budget, don’t expect big results from SNM. Its a long slow build. We usually recommend an organizational page on Facebook, a solid Linked In presence and some periodic blogging loaded with content.
Manage your expectations as you learn. Don’t go for the quick miracle. We recommend an orderly step by step approach to excellence. That will not happen without the involvement of a dedicated team. if you do that, it will be amazing how much progress you can make in a year!
Don’t forget traditional marketing. Just as you plan your web marketing, you will want to plan your traditional marketing to work in concert. Just because you have a website doesn’t mean you stop looking for customers or clients the old fashioned way.
ExecWorth Coaching is changing. We have taken a hands-on approach for years: written analysis, creative copywriting, and personalized or tailored solutions. However, we now integrate proactive web marketing into everything we do – blending the best of the old and the new. Give us a call at 215-219-4643 for a Free evaluation of your current website – backed up by specific recommendations on how to improve it without the usual hocus pocus. Call 215-219-4643 – it rings right in Ed’s pocket no matter where he is located that day.
Listen to your Little Birdie
My recommendation is to “listen to your inner voice or birdie” to confirm your new strategy – the one for the next decade. Chances are it has guided you well so far. The vast forces sweeping major segments of our economy are inevitably going to embrace you and your field of endeavor. Don’t wait to be surprised or injured.
Listen carefully. We all hear the rumble of change threatening our positions, lifestyles or dreams. For those who understand it will affect all of us, I believe you will find opportunities to place yourself at the forefront of what will become inevitable. Don’t be afraid to read about it and think about how you will handle the shift in your personal strategy.
Look Close to Home. I have clients in telecom looking at telemedicine and mobil centric solutions; other marketing executives who are staying focused on results rather than just jumping aboard with the latest trends in SNM. One CFP has shifted his day to day business to attend to the benefit needs of small business – and his revenue is up 50% in the past 12 months.
Old Rules Change Too. How about the salon owner who has diversified into rental properties which now contribute more than half of his annual income, and his growth in net worth is even greater. This is also a time to think in terms of having your own business. I am working with some who have two and three businesses going at the same time – defying the old tradition of focusing on just one.
Not the Easy Road. None of the related decisions were easy, but in each case they listened to their inner voice to affirm their new directions. Join me for my next Webinar of breakthrough thinking for the next decade – email me at edbantlow@execworth.com for times. This will be a chance to let your hair down and learn what other successful people are doing about their futures.
Regards, Ed
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