management swings

August 22, 2011 by · Leave a Comment
Filed under: management 

The difference between management and leadership is known to so few. How about you?

Tools ‹ ExecWorth Coaching — WordPress

August 22, 2011 by · Leave a Comment
Filed under: management 

Tools ‹ ExecWorth Coaching — WordPress.

Who Needs a Website

November 7, 2010 by · Leave a Comment
Filed under: business, development, FAQ 

Today, virtually all organizations and professionals need a website. Most use it as a credibility builder – a reference point. However, increasingly web marketing is moving to the forefront. It takes a different mindset than popular just a few years ago.

SEO is a myth for most. No longer are people waiting for SEO to move them to page 1. That is a myth for most. There are new and important ways to use web marketing without day dreaming or waiting for the Social Media breakthrough to produce more leads and inquiries. Link basics no longer need to be confusing as straightforward thinking will lead to straight forward solutions.

Use the new analytical tools. First off, use the new analytical tools to see where you can improve. Then follow a basic web marketing plan that is tailored for your own needs and reality. One of the easiest areas to overlook is visual appeal. If you listen to the geeks and guru’s you may not think it matters – but it does.

Start with a good web marketing plan. The new web marketing plan follows the same guidelines that all planning disciplines call for. We use Mind Meister to organize most of the websites we do these days. The old days of starting with code and a cute look are long gone.

Keep Social Network Marketing (SNM) in perspective. Unless you have a great deal of time and a solid budget, don’t expect big results from SNM. Its a long slow build. We usually recommend an organizational page on Facebook, a solid Linked In presence and some periodic blogging loaded with content.

Manage your expectations as you learn. Don’t go for the quick miracle. We recommend an orderly step by step approach to excellence. That will not happen without the involvement of a dedicated team. if you do that, it will be amazing how much progress you can make in a year!

Don’t forget traditional marketing. Just as you plan your web marketing, you will want to plan your traditional marketing to work in concert. Just because you have a website doesn’t mean you stop looking for customers or clients the old fashioned way.

ExecWorth  Coaching is changing. We have taken a hands-on approach for years: written analysis, creative copywriting, and personalized or tailored solutions. However, we now integrate proactive web marketing into everything we do – blending the best of the old and the new. Give us a call at 215-219-4643 for a Free evaluation of your current website – backed up by specific recommendations on how to improve it without the usual hocus pocus. Call 215-219-4643 – it rings right in Ed’s pocket no matter where he is located that day.

Listen to your Little Birdie

November 1, 2010 by · Leave a Comment
Filed under: business, Clients 

My recommendation is to “listen to your inner voice or birdie” to confirm your new strategy – the one for the next decade. Chances are it has guided you well so far. The vast forces sweeping major segments of our economy are inevitably going to embrace you and your field of endeavor. Don’t wait to be surprised or injured.

Listen carefully. We all hear the rumble of change threatening our positions, lifestyles or dreams. For those who understand it will affect all of us, I believe you will find opportunities to place yourself at the forefront of what will become inevitable. Don’t be afraid to read about it and think about how you will handle the shift in your personal strategy.

Look Close to Home. I have clients in telecom looking at telemedicine and mobil centric solutions; other marketing executives who are staying focused on results rather than just jumping aboard with the latest trends in SNM. One CFP has shifted his day to day business to attend to the benefit needs of small business – and his revenue is up 50% in the past 12 months.

Old Rules Change Too. How about the salon owner who has diversified into rental properties which now contribute more than half of his annual income, and his growth in net worth is even greater. This is also a time to think in terms of having your own business. I am working with some who have two and three businesses going at the same time – defying the old tradition of focusing on just one.

Not the Easy Road. None of the related decisions were easy, but in each case they listened to their inner voice to affirm their new directions. Join me for my next Webinar of breakthrough thinking for the next decade – email me at for times. This will be a chance to let your hair down and learn what other successful people are doing about their futures.

Regards, Ed

Plan for the Common Good

October 15, 2010 by · 1 Comment
Filed under: Values 

More than ever, we need to plan for the common good – partnering with others to overcome obstacles. “The social contract that you have with your fellow professionals, managers and executives should embrace a purpose and a value system that benefits others.”

Here in the Bay Area, especially around Berkeley, you can see a wide variety of organizations showing a higher degree of social consciousness than you see on the east coast. The benefits seem positive: improved teamwork, higher levels of enthusiasm – adding up to real momentum. That momentum affects organizations in all sectors: public, private and social.

This can make a difference for individuals who want to move into leadership, earn more money, or build a successful organization of any type. One of my clients is bringing such a vision into reality as he organizes an exciting new non profit franchise to help communities across America.

Time for You

October 13, 2010 by · Leave a Comment
Filed under: business, Clients 

This morning it occurred to me that it has been quite a while since we addressed the value of “time for you,” about your options . . .

your visions for the future – an exploration of your optimum self. My thoughts were focused on how we could look at ways to have you explore your future in a structured manner. Time available is likely be a top priority for you as well as it is for so many other busy executives. It reminded me of a story about my days at Philip Morris  International – now Altria.

George Weissman, the CEO of International was a student of his own time. He managed to arrive with most of the employees and leave with them as well. One day, I asked him how he could keep pace with worldwide operations and seem so in control and relaxed. He said he limited his time at the office to 40 hours per week.  He became less productive as he added more hours. As a result, he got more done in less time.

(“Ed, I used to work 60 hours or more in the office per week, but it became a waste. I made a conscious decision to find time for myself and my family as first priorities when I was Vice President for Marketing. It has worked well for me. Our Chairman, Joe Cullman agreed and he cut back on his own schedule as well.)

This story goes on as you may expect. George led the firm from less than one billion in sales to more than thirty billion during his tenure with the company. He had art classes on Wednesday, took the same train home each evening if he was not traveling, and always had time for young guys who stopped by his office.

The truth is that most executives can work 60 to 80 hours per week and feel the need to do more. The question then becomes, how to really lead a balanced life. That means time for business, family and self. This is likely to be one of our top priorities if we decide to work together. It is the only way you can be in control. I look forward to our next visit, hoping you can find th time.

Best regards, Ed  😎
The Time is Yours

Personal Networking – Basics #1

October 9, 2010 by · Leave a Comment
Filed under: business, Uncategorized 

How Get Started

Personal Networking is still the best way to develop new contacts. You should write out a

script that allows you to introduce yourself in 30 seconds or less. Think of how you want the new
contact to remember you. Your Positioning Script is your Signature Statement as you network 
in your new community.

The example here is a 37 year old professional who has had a number of jobs in unrelated
functions: retail sales, teen guidance and Online teaching for a local college. My advice was based on
his desire to start a consulting practice on the side to supplement his new job as a recruiter for
non profit agency network. I suggested he position himself around three keywords: Marketing -
Management - Consulting, even though he is primarily involved in the sale of new accounts.

You can decide if 'Marketing' is a keyword that you are comfortable with - part of your identity. 
I recommend that rather than focus on titles assigned by an employer. 'Educator' adds status, so 
I suspect that is optional,but helpful if you teach more online courses. Maybe we just mention that 
for now. Though you do not have recent management experience, you are well versed in the 
"My name is Ben Williams - nice to meet you Amy."  She says '" Hi Ben, what do you do?"    

"My primary areas of interest (or activity) are in Marketing Management and Consulting. 
I get a chance to do a little of each in my current position with Family Aid. Are you familiar

with the organization?” “Not Really?”

"They are a well established social assistance organization here in Seattle (as well as 
elsewhere). In addition, teaching Online Marketing Courses is a passion of mine.  I also 
enjoy helping entrepreneurs and professionals with personal problems through my private  
consulting practice - Personal Solutions."    Hand out the Business Card with 
website address, email, etc. Get Amy's email and phone for future networking.

Calming the Chaos

October 6, 2010 by · Leave a Comment
Filed under: business, inspiration 

Leadership during chaotic times offers special challenges. FDR is modeled as an heroic leader, Ronald Reagan as the great communicator. For most of us a more calming style may work best. Here’s a compilation of some good ideas to consider whenever things seem to get overly stressful:

1. Lead Positively – Smile, Relax, Be Happy.  2. Count to 10 1st – Then Do It or Say It. 3. Be Strategic Before a Risky Tactical Move is Implemented. 4. Don’t Assume Too Much – the Less the Better.  5. Show Passion, Keep the Fire Inside – Save Excess Energy for Later. 6. Collaborate – Bounce Big Ideas Off Trusted Advisors. 7. Align Your Actions with Your Caring Values. 8. Stay Consistent – It Strengthens Performance. 9. Withhold Action – to Reduce Conflict. 10. Be Open to Change – It Happens Anyway.

There’s so much written about the bottom line, that a leader can forget about his team. Your people should always come first – no matter what!


Respect Yourself

September 28, 2010 by · Leave a Comment
Filed under: business 

At your level, it is reasonable to expect that you will be treated with great respect – as is
appropriate. However, I think it worth the effort to use the self awareness tools available
to have you well prepared for the unexpected developments. It seems best to start with
the basics. Just like a totem, it is always helpful to have a good look at where things are for
you on such an important move – let’s call that ‘self awareness.”

There are several things that are important to us on any new position you consider:
1.) limited bureaucracy/no time wasting; 2.) a clear set of mutually agreeable goals and objectives
for the plan period (usually one year w quarterly adjustments). 3.) A collegial working relationship
with co-workers and staff on a 360 degree basis. “I am a person who works well as part of a team,
but am used to being a program leader more than just a follower.”
(Pause – be silent for 10 or
more seconds.) (“Let me explain as appropriate:”)

Later, we can do the additional (detailed) prep
that is recommended for you – by your
executive coach. Meanwhile, our strategy is to have you well prepared for the experience
of meeting six possible new colleagues. The meetings are as much or more for you to get a feel
for the job and people as they are for them to learn more about you.

Do begin to dig deeper into the backgrounds of each person you will meet. Google is amazing
that way. The corporate folks and the institution’s website may be most important, so I will
take a look and share observations. Do the background stuff this week, so you are ahead of
the power curve well before the specifics of your own goals and objectives for the trip.

One basis for being well prepared is good policy. The other basis we have is that you
are reluctant to reveal information about yourself. There may be several reasons for that.
Your inner self doesn’t like to, you’re guarded for a lifetime; as a thinker, you are
focused on listening and guiding without revealing, etc. Take a Google look at sample questions
from the behavioral school from the 1970’s. It has come more into vogue recently, especially
among the less experienced who get briefed on fun questions to ask. (Behavioral Interview
Questions – click) If any interest you for discussion, let me know. “If you faced this crazy
situation (angry swearing) with a staff member, what would you do?”
Think carefully.

You did mention, you are not sure what they are looking for. Folks do not usually know what
they are looking for. Your goal #1 is to have the job tailored to what you want – and still meet
their needs as best they/you understand them. So, you work on what you know – who you are,
where you are professionally, and where you want to go in your next position! Once that is clear
you should be good to go.

Your phone interview w the EVP calls for prep of its own. I expect it will go well. It will be a
good time for you to “learn more” directly from one of their executives. So write your questions
and concerns in advance.
Do they have a model to apply in new markets? What are some of the new
programs or innovations they are working on?
I think it makes sense to talk about your interests
in programs like the Expansion Program – are they thinking along the same lines?

Think Big?

September 18, 2010 by · Leave a Comment
Filed under: inspiration 

Think small. Think in terms of one step at a time. That may prove to be harder than you think.

Next Page »